Privacy Policy

Privacy Policy. 

New Wave Shaving Ltd Trading as New Wave Shaving


Our contact details 

Name: New Wave Shaving Ltd 

Company Number: 13707408

Registered Address: 42 Bridgewater Drive, Chester, Cheshire, United Kingdom, CH3 5LS 


The type of personal information we collect 

We currently collect and process the following information:

  • Personal identifiers, contacts and characteristics (for example, name and contact details)

  • Payment information (for example, debit or credit card information)

  • Preferences and interests

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Purchasing our goods

  • Enquiring about purchasing our goods

We use the information that you have given us in order to:

  • Process your order

  • Arrange delivery of your goods

  • Improve our products and services

  • Send you promotional communication about our products or special offers

We may share this information with:

  • Our delivery company to arrange delivery of your goods

  • Our payment gateway to securely process your payments

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are: 

  1. We have your consent (in relation to direct marketing). You can withdraw your consent at any time by contacting us on

  2. We have a legitimate interest to complete the processing of your order and to improve our products and services

How we store your personal information.

We keep your personal information for 1 month or until the order has been processed and the refund period has passed. We will then dispose of your information unless you have allowed for your contact information to be stored for marketing purposes.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.